Digital & Marketing Analytics
Digital & Marketing analytics
With Right Insights, You Can Solve All Your Business Challenges
Customer
Experience
Tailor the online journey to each customer's preferences, ensuring a seamless and personalized experience with every interaction.
Process
Optimization
Streamline processes across our organization, achieving operational efficiency and agility that sets new industry standards to drive sustainable growth.
Employee
Productivity
Enhance employee productivity by identifying inefficiencies and enabling more informed decision-making, fostering an environment of excellence and innovation.
Accurate
Forecasts
Anticipate market trends and customer needs, to innovate proactively and maintain a competitive edge ina rapidly evolving landscape.
Best
Practices
Take right decisions for your business as prescriptive analytics shows you implications of your choices and actionable recommendations to beat the best.
How We Do It
01
Collect Data
01
Collect Data
We combine structured and structured data from multiple sources like CRM, Io T sensors, HRMS, Inventory Management System, Social Media. The data captured is restructured for reporting such that you get a consolidated and unified view of all your processes.
02
Store Data
02
Store Data
We help you speed up searching and reporting of relational business data by optimizing your data warehouse. You could be using both data warehouse and data lakes containing structured and unstructured data that we can provide solutions for storage.
03
Process Data
03
Process Data
Whether your data is stored in one place, distributed across servers, or is longitudinally spread across time sphere, we help convert and organized stored data for maximum accuracy. We cover all kinds of your processing needs - Centralized, Distributed, Batch or Real-Time.
04
Analyse Data
04
Analyse data
Convert your data into actionable insights in different ways: Descriptive analytics to understand what is happening through visualizations; Diagnostics to take a deep dive to understand why. Predictive algorithms to forecast trends, and perspective analytics to find optimal responses.
05
Automate Analytics
05
Automate Analytics
From simple scripts to sophisticated tools that can perform complex analysis like data modelling and feature discovery, automate analytical tasks to minimize human involvement. Use Data visualization to showcase the output in format understandable to decision makers.
01 Collect Data
01
Collect Data
We combine structured and structured data from multiple sources like CRM, Io T sensors, HRMS, Inventory Management System, Social Media. The data captured is restructured for reporting such that you get a consolidated and unified view of all your processes.02 Store Data
02
Store Data
We help you speed up searching and reporting of relational business data by optimizing your data warehouse. You could be using both data warehouse and data lakes containing structured and unstructured data that we can provide solutions for storage.03 Process Data
03
Process Data
Whether your data is stored in one place, distributed across servers, or is longitudinally spread across time sphere, we help convert and organized stored data for maximum accuracy. We cover all kinds of your processing needs - Centralized, Distributed, Batch or Real-Time.04 Analyse data
04
Analyse data
Convert your data into actionable insights in different ways: Descriptive analytics to understand what is happening through visualizations; Diagnostics to take a deep dive to understand why. Predictive algorithms to forecast trends, and perspective analytics to find optimal responses.05 Power of AI & ML combined with AWS
05
Power of AI & ML combined with AWS
Develop drugs faster with higher chances of success cost-effectively with a comprehensive suite of data management and machine learning capabilities. Build digitally connected labs with ML & AI helping you automate processes and accelerate insights using an extensive and secure cloud infrastructure.
01 Collect Data
01
Collect Data
We combine structured and structured data from multiple sources like CRM, Io T sensors, HRMS, Inventory Management System, Social Media. The data captured is restructured for reporting such that you get a consolidated and unified view of all your processes.02 Store Data
02
Store Data
We help you speed up searching and reporting of relational business data by optimizing your data warehouse. You could be using both data warehouse and data lakes containing structured and unstructured data that we can provide solutions for storage.03 Process Data
03
Process Data
Whether your data is stored in one place, distributed across servers, or is longitudinally spread across time sphere, we help convert and organized stored data for maximum accuracy. We cover all kinds of your processing needs - Centralized, Distributed, Batch or Real-Time.
04 Analyse data
04
Analyse data
Convert your data into actionable insights in different ways: Descriptive analytics to understand what is happening through visualizations; Diagnostics to take a deep dive to understand why. Predictive algorithms to forecast trends, and perspective analytics to find optimal responses.
05 Power of AI & ML combined with AWS
05
Power of AI & ML combined with AWS
Develop drugs faster with higher chances of success cost-effectively with a comprehensive suite of data management and machine learning capabilities. Build digitally connected labs with ML & AI helping you automate processes and accelerate insights using an extensive and secure cloud infrastructure.
Analytical Techniques we use
Natural Language
Processing (NLP)
Understand the unstructured data obtained from notes, voices, and chats better with NLP.
Text
Mining
Combine semi-structured data from social media, blogs, emails, andsearches and sorted to identify trends.
Sensor
Data Analysis
Analyse structured data captured through sensors to support business processes like tracking and maintenance.
Anomaly
Detection
Identify data points that do not follow the usual pattern of data todetect anomalies for correction.
Use Cases we work on
Streamline business operations by analysing network data in real time to detect and resolve
problems.
Identify most valued features, test product concept, optimize marketing strategies, and forecast usage trends with data analytics.
Reduce man hours and inefficiencies in data tasks like preparation, migration, reporting and integration through automation.
Understand consumer preferences, behaviour, and interaction on your website to better understand and meet customer needs
How can Synkriom Digital help?
We can help you aggregate data from multiple sources to create a single source of truth (SSOT) that serves as your enterprise hub, a single place where you can find every data you need. The Salesforce Customer 360platform powered by Mulesoft connects all your systems to create a single view of your customer data. Data silos are collated from multiple departments including sales, marketing, service, commerce, IT and more to help you
- Prioritize sales opportunities with single view of accounts
- Provide proactive service with a single view of customer data
- Optimize marketing strategies with a single view of marketing data
- Drive better patient outcomes with a single view of patient data
- Improve communication between teams by eliminating inconsistencies
Data can provide you powerful insights but you can understand and use them to take decisions only when they are presented to you intuitively. CRM Analytics can help you pull together the data from varied sources and create comprehensive visualizations for ease of understanding. Salesforce CRM Analytics can pull data from your warehouses, ERPs, log files and more to extract insights that will answer your key business questions like:
- Which customer groups would bring you highest returns?
- Which sales channels or agents are performing best?
- Where are the opportunities to upsell or cross-sell products?
- How can we respond to customers to increase their satisfaction?
- What are the gaps in the sales pipeline that need to be addressed?
Data analytics can solve problems by using data, shape business processes, improve decision-making, and foster business growth. With Data Analytics, you can personalize customer experiences, build related digital products, optimize operations, and increase employee productivity. It provides greater visibility and a deeper understanding of processes and services. The detailed insights can help you solve business problems by:
- Identifying and removing bottlenecks before they disrupt your supply chain
- Identifying high-performing channels to divert funds to maximize ROI
- Assessing and mitigating risks related to compliance to avoid legal challenges
- Identify wastes and underutilized resources for optimization
- Uncovering hidden user or customer needs to find opportunities for new product development
