Digital & Marketing Analytics

Digital & Marketing analytics

With Right Insights, You Can Solve All Your Business Challenges

Customer
Experience

...

Tailor the online journey to each customer's preferences, ensuring a seamless and personalized experience with every interaction.

Process
Optimization

...

Streamline processes across our organization, achieving operational efficiency and agility that sets new industry standards to drive sustainable growth.

Employee
Productivity

...

Enhance employee productivity by identifying inefficiencies and enabling more informed decision-making, fostering an environment of excellence and innovation.

Accurate
Forecasts

...

Anticipate market trends and customer needs, to innovate proactively and maintain a competitive edge ina rapidly evolving landscape.

Best
Practices

...

Take right decisions for your business as prescriptive analytics shows you implications of your choices and actionable recommendations to beat the best.

How We Do It

01

Collect Data

01

Collect Data

We combine structured and structured data from multiple sources like CRM, Io T sensors, HRMS, Inventory Management System, Social Media. The data captured is restructured for reporting such that you get a consolidated and unified view of all your processes.

02

Store Data

02

Store Data

We help you speed up searching and reporting of relational business data by optimizing your data warehouse. You could be using both data warehouse and data lakes containing structured and unstructured data that we can provide solutions for storage.

03

Process Data

03

Process Data

Whether your data is stored in one place, distributed across servers, or is longitudinally spread across time sphere, we help convert and organized stored data for maximum accuracy. We cover all kinds of your processing needs - Centralized, Distributed, Batch or Real-Time.

04

Analyse Data

04

Analyse data

Convert your data into actionable insights in different ways: Descriptive analytics to understand what is happening through visualizations; Diagnostics to take a deep dive to understand why. Predictive algorithms to forecast trends, and perspective analytics to find optimal responses.

05

Automate Analytics

05

Automate Analytics

From simple scripts to sophisticated tools that can perform complex analysis like data modelling and feature discovery, automate analytical tasks to minimize human involvement. Use Data visualization to showcase the output in format understandable to decision makers.

01 Collect Data + -

01

Collect Data

We combine structured and structured data from multiple sources like CRM, Io T sensors, HRMS, Inventory Management System, Social Media. The data captured is restructured for reporting such that you get a consolidated and unified view of all your processes.

02 Store Data + -

02

Store Data

We help you speed up searching and reporting of relational business data by optimizing your data warehouse. You could be using both data warehouse and data lakes containing structured and unstructured data that we can provide solutions for storage.

03 Process Data + -

03

Process Data

Whether your data is stored in one place, distributed across servers, or is longitudinally spread across time sphere, we help convert and organized stored data for maximum accuracy. We cover all kinds of your processing needs - Centralized, Distributed, Batch or Real-Time.

04 Analyse data + -

04

Analyse data

Convert your data into actionable insights in different ways: Descriptive analytics to understand what is happening through visualizations; Diagnostics to take a deep dive to understand why. Predictive algorithms to forecast trends, and perspective analytics to find optimal responses.

05 Power of AI & ML combined with AWS + -

05

Power of AI & ML combined with AWS

Develop drugs faster with higher chances of success cost-effectively with a comprehensive suite of data management and machine learning capabilities. Build digitally connected labs with ML & AI helping you automate processes and accelerate insights using an extensive and secure cloud infrastructure.

01 Collect Data + -

01

Collect Data

We combine structured and structured data from multiple sources like CRM, Io T sensors, HRMS, Inventory Management System, Social Media. The data captured is restructured for reporting such that you get a consolidated and unified view of all your processes.

02 Store Data + -

02

Store Data

We help you speed up searching and reporting of relational business data by optimizing your data warehouse. You could be using both data warehouse and data lakes containing structured and unstructured data that we can provide solutions for storage.

03 Process Data + -

03

Process Data

Whether your data is stored in one place, distributed across servers, or is longitudinally spread across time sphere, we help convert and organized stored data for maximum accuracy. We cover all kinds of your processing needs - Centralized, Distributed, Batch or Real-Time.

04 Analyse data + -

04

Analyse data

Convert your data into actionable insights in different ways: Descriptive analytics to understand what is happening through visualizations; Diagnostics to take a deep dive to understand why. Predictive algorithms to forecast trends, and perspective analytics to find optimal responses.

05 Power of AI & ML combined with AWS + -

05

Power of AI & ML combined with AWS

Develop drugs faster with higher chances of success cost-effectively with a comprehensive suite of data management and machine learning capabilities. Build digitally connected labs with ML & AI helping you automate processes and accelerate insights using an extensive and secure cloud infrastructure.

Analytical Techniques we use

Natural Language
Processing (NLP)

Understand the unstructured data obtained from notes, voices, and chats better with NLP.

Text
Mining

Combine semi-structured data from social media, blogs, emails, andsearches and sorted to identify trends.

Sensor
Data Analysis

Analyse structured data captured through sensors to support business processes like tracking and maintenance.

Anomaly
Detection

Identify data points that do not follow the usual pattern of data todetect anomalies for correction.

Use Cases we work on

use_case_img

Streamline business operations by analysing network data in real time to detect and resolve
problems.

Identify most valued features, test product concept, optimize marketing strategies, and forecast usage trends with data analytics.

Reduce man hours and inefficiencies in data tasks like preparation, migration, reporting and integration through automation.

Understand consumer preferences, behaviour, and interaction on your website to better understand and meet customer needs

How can Synkriom Digital help?

We can help you aggregate data from multiple sources to create a single source of truth (SSOT) that serves as your enterprise hub, a single place where you can find every data you need. The Salesforce Customer 360platform powered by Mulesoft connects all your systems to create a single view of your customer data. Data silos are collated from multiple departments including sales, marketing, service, commerce, IT and more to help you

  • Prioritize sales opportunities with single view of accounts
  • Provide proactive service with a single view of customer data
  • Optimize marketing strategies with a single view of marketing data
  • Drive better patient outcomes with a single view of patient data
  • Improve communication between teams by eliminating inconsistencies

Data can provide you powerful insights but you can understand and use them to take decisions only when they are presented to you intuitively. CRM Analytics can help you pull together the data from varied sources and create comprehensive visualizations for ease of understanding. Salesforce CRM Analytics can pull data from your warehouses, ERPs, log files and more to extract insights that will answer your key business questions like:

  • Which customer groups would bring you highest returns?
  • Which sales channels or agents are performing best?
  • Where are the opportunities to upsell or cross-sell products?
  • How can we respond to customers to increase their satisfaction?
  • What are the gaps in the sales pipeline that need to be addressed?

Data analytics can solve problems by using data, shape business processes, improve decision-making, and foster business growth. With Data Analytics, you can personalize customer experiences, build related digital products, optimize operations, and increase employee productivity. It provides greater visibility and a deeper understanding of processes and services. The detailed insights can help you solve business problems by:

  • Identifying and removing bottlenecks before they disrupt your supply chain
  • Identifying high-performing channels to divert funds to maximize ROI
  • Assessing and mitigating risks related to compliance to avoid legal challenges
  • Identify wastes and underutilized resources for optimization
  • Uncovering hidden user or customer needs to find opportunities for new product development
We’d Love To Talk About Your Ideas
Let us discuss how we can help achieve business goals with Digital